Pricing incorrectly
Don't let emotional ties influence pricing rather than market conditions. The first two to four is when you'll see the most action. If your home is not competitively priced, you could miss an opportunity to sell.

Failing to "showcase" the home
Pet, cigarette odors and cracking paint don't make good first impressions. The fewer problems buyers see, the easier it is for them to picture themselves as the new owners.

Using the "hard sell" during showings
Don't follow lookers around pointing out improvements and great features. People want to view the house on their own.

Not knowing your rights and obligations
The contract for sale and purchase is a legally binding document. An improperly written contract can cause the sale to fall through or cost you thousands in repairs and inspections. Know which repairs and closing costs are your responsibilities.

Signing a listing contract with no way out
Although agents may have every intention of selling your home, unforeseen circumstances may prevent them from completing the sale. Therefore, you should have the right to terminate your contract with them at any time. Protect yourself by getting a guarantee of performance with the right to cancel.

Limiting the marketing and exposure of the property
The two most obvious marketing tools (open houses and classified ads) are only moderately effective. Homes aren't generally sold by using these mediums - less than 1 percent for open houses; 3 percent for ads. Use a broad spectrum marketing plan.

Reprinted with permission, Stewart Title Guaranty Company.